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NTT Com Enhances "Spot Media" Digital-Signage Solution

TOKYO, JAPAN - NTT Communications Corporation (NTT Com) announced today that Spot Media®, its total solution for the delivery of advertisements and other communication content to digital signage, newly offers cost-saving features including a universal platform for all customers and outsourcing, as well as extended compatibility, effective immediately.

As with the original Spot Media, the new solution offers a complete package of hardware and delivers content to digital signs either directly or via a broadband network.

Spot Media now enables digital signage systems to be established quickly and for relatively low cost, thanks to a universal platform usable by all customers. Previously, a separate platform had to be constructed for each customer.

In addition, all operations can be outsourced to NTT Com, including content delivery scheduling, content registration and delivery management, representing additional savings to the customer.

NTT Com estimates that the average cost of launching and operating a Spot Media digital signage system will be about one fourth of previous cost levels.

The new Spot Media is compatible with WILLCOM, Inc.’s ultra-mobile D4 handheld computer, providing a compact, wireless solution for digital-signage communications in locations where hard wiring or large screens are not possible, such as small display racks in stores.

Spot Media also is newly compatible with NTT Com’s "Kaori Tsushin" (fragrance communication) service, a new communication and marketing tool that instructs Web-connected devices to emit aromas according to a set schedule to gain the attention of passers-by and enhance the impact of promotional content.

Customers in the Tokyo area who subscribe to Spot Media with Kaori Tsushin until the end of March will be offered a special three-month starter package, including 10 D4 display devices, 10 aroma-emitting devices, fragrances and necessary hardware, including data lines, all for just 990,000 yen(excluding tax).

NTT Com will demonstrate Spot Media at Retail Tech JAPAN 2009, which will take place at the Tokyo Big Sight exhibition complex from March 3 to 6.

Going forward, NTT Com expects to adapt Spot Media for use with public wireless local area networks (WLANs) and services for emergency warning and surveillance.

About NTT Communications Corporation

NTT Com delivers high-quality voice, data and IP services to customers around the world. The company is renowned for its diverse information and communication services, expertise in managed networks, hosting and IP networking services, and industry leadership in IPv6 transit technology. The company’s extensive global infrastructure includes Arcstar™ private networks and a Tier 1 IP backbone (connected with major ISPs worldwide), both reaching more than 150 countries, as well as secure data centers in Asia, North America and Europe. NTT Com is the wholly owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com.

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